Publishing from Web Applications

Component: NServiceBus

Publishing events from a web application is something that is possible with NServiceBus, but should be carefully considered before implemented. This article will describe the guidelines for publishing messages within web applications under different circumstances.

There are some good reasons to avoid publishing events from within web applications:

  1. Transactions and Consistency - Events should announce that something has already happened. Many times this involves making some changes to a database and then publishing the result. But HTTP is inherently unreliable and does not have built-in retries. If an exception occurs before the event is published, the only opportunity to publish that event may lost. In these circumstances, it's generally better to send a command with the payload of the HTTP request, and have another endpoint process that command with the advantages of recoverability.
  2. Resource Optimization - The most precious resource in a web server is a request processing thread. When these are exhausted, the server can no longer handle additional load and must be scaled out. Complex database updates (possibly involving the Distributed Transaction Coordinator depending on choice of transport) can block these request threads while waiting for I/O to and from the database. In these situations it's much more efficient to send a command to a back-end processor. Typically this allows for much more scalability with fewer server resources.
  3. Web Application Scale out - Because events can only be published from one logical publisher, it can be problematic to scale out a web application that is publishing events. More on this later.

Given these facts, conventional wisdom has suggested that when in the context of a web application, it is better to only send commands to a back-end service endpoint, which can then publish a similar event.

But, things change:

  • NServiceBus 4.0 introduced the ability to have transports besides MSMQ. Not all of the transports handle Publish/Subscribe in the same way as MSMQ - some even support it natively.
  • Cloud transports generally have an associated cost per interaction. This means that requiring an unnecessary send before publish costs extra money to operate.
  • In NServiceBus 4.0 and 5.0, the process of creating a send-only endpoint (which is still capable of publishing messages, but does not have an input queue or process incoming messages) was made much easier.

Publish/Subscribe Mechanics

First it's important to understand how publish/subscribe actually works, consisting of the subscription phase, and then the actual publish operation.


An endpoint must register its interest in a message by subscribing to a specific message type. How this occurs is dependent upon the message transport being used.

Some transports (Azure Service Bus, RabbitMQ) support publish/subscribe natively. This means that when an endpoint wants to subcribe to an event, it contacts the broker directly, and the broker keeps track of subscribers for each event.

For transports that lack native pub/sub capabilities (MSMQ, SQL, Azure Storage Queues) NServiceBus provides similar semantics by using storage-driven publishing with message-driven subscriptions. This means that each endpoint is responsible for maintaining its own subscription storage, usually in a database. When an endpoint wants to subscribe to an event, it sends a subscription request message to the owner endpoint, which will update its own subscription storage.


The publishing process also differs based on the message transport.

A transport that supports native publish/subscribe (Azure Service Bus, RabbitMQ) will send the event message directly to the broker, which will distribute the message to all registered subscribers.

A transport that uses storage-driven publishing will act differently. When it needs to publish, it will first consult its subscription storage to determine the interested parties. It will then send an independent copy of the event message to each subscriber.

While it is common to think of an event being published from a specific location, this doesn't always reflect the reality of the messaging mechanics. For native pub/sub brokers, there is no from concept. Publish an event and the broker figures out the rest.

In the case of storage-driven transports, however, the "publish from" location actually relates to the input queue that is set up to receive subscription requests and store them in the subscription storage database.

Load Balancing

Typically, web applications will be scaled out with a network load balancer either to handle large amounts of traffic, or for high availability, or both. In elastic cloud scenarios, additional instances of a web role can be provisioned and later removed, either manually or automatically, to keep up with a changing amount of load. In either case, this constitutes multiple physical processes that could potentially publish an event.

An important distinction of an event is that it is published from a single logical sender, and processed by one or more logical receivers. It's important not to confuse this with the physical deployment of code to multiple processes. In the case of a scaled-out web application, the individual web application instances are physical deployments; all of these together can act as a single logical publisher of events.

In order to make this work for storage-driven transports (MSMQ, SQL, Azure Storage Queues), the nature of publishing means that all physical endpoints must share the same subscription storage. Normally one centralized subscription storage database is used for an entire system, so this isn't a difficult requirement to meet.

Although this speaks specifically to web applications, it's worth noting that the same applies to scaled-out service endpoints.

Storage-driven Transport Topology

For storage-driven transports, it is inadvisable to have one of the web applications receive subscription requests. Instead, each web application instance can be implemented as a send only endpoint, and a back-end service endpoint can be responsible for receiving the subscription request messages and updating the subscription storage.

Storage-driven transport publishing topology

In the diagram above, two web servers are load balanced behind a network load balancer. The applications on both web servers cooperate by referring to the same subscription storage database.

An additional Subscription Manager Endpoint exists off to the side, also talking to the same subscription storage. When a subscriber is interested in an event, the subscription request message is routed here, not to either of the web servers. When a web server needs to publish an event, it looks up the event type in the subscription storage database, and publishes the event to the subscriber.

The subscription manager endpoint can be any endpoint identified to process the subscription requests, as long as it uses the same subscription storage as the web servers. The subscription manager endpoint can process other message types as well.

In this way, the web servers together with the subscription manager endpoint work in concert as one logical endpoint for publishing messages.

If the web applications need to also process messages from an input queue (for example, to receive notifications to drop cache entries) then a full endpoint (with input queue) can be used, but none of the web servers will ever be used as the subscription endpoint for the events published by the web tier.

In an elastic scale scenario, it's important for endpoints to unsubscribe themselves from events they receive when they shut down. Otherwise, once decommissioned, they may leave behind queues that would overflow, since there would no longer be an endpoint to process the messages.


It can be useful, at times, to publish events from a web application. Always keep the following guidelines in mind.

  • Don't publish from the web tier if an exception before the event is published could lead to data loss.
  • For storage-driven transports, all web application instances must share the same subscription storage.
  • Never use an individual web server name to identify the source of an event being published, which would interfere with effective scale out.


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